Neopets is talking to game makers about delivering Neopets characters to cellphones, and in what may be its biggest partnership yet, the company says it is close to a deal with a Hollywood studio for a computer-animated Neopets movie. Is developing a Neopets videogame for its PlayStation 2 and PSP consoles. Gave away Neopets toys and cards with Happy Meals last year. Sell Neopets plush toys, trading cards and jewelry. Offline businesses contribute the remaining 40%. Online ads contribute 60% of Neopets' annual revenue, which is in the "eight figures," says Doug Dohring, Neopets' chairman and chief executive. Neopets declines to say how much General Mills, the maker of Lucky Charms cereal, paid for the brand exposure in the game. And Neopets is stepping up efforts to make money from the huge volume of traffic on its free Web site by signing licensing deals and selling ads, which are already stirring up controversy among some parents and watchdog groups. In coming years, parents may see and hear a lot more about Neopets, as the creatures march off computer screens and into toy stores, videogames and even movie theaters - a rare leap for characters that originated on the Internet. Users also get a dose of product plugs from companies such as
Users of the site become custodians of colorful, cartoon-like critters in Neopia, an imaginary world with its own currency (Neopoints), stock market (the Neodaq) and weather system. has quietly taken the phenomenon to new extremes with a vast online world that is one of the most popular and addictive Web sites among kids.
During the past several years, Neopets Inc. In the 1990s, Tamagotchi pets taught kids how to care for virtual critters that inhabited small, egg-shaped electronic gadgets.
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